Positive perceptions among analysts can close deals, while negative ones can lose them. Magnolia designs bespoke AR programmes–for clients in software, hardware, networking, and IT services–that impact reputation perceptions among analysts and drive growth plans.
Magnolia’s flexible support model means we can supplement your existing AR efforts or run them for you. The first step is our assessing the effectiveness of your current programme to ensure you’re targeting appropriate analysts with relevant information in a timely manner.
Analysts are a unique group of influencers who need specific information to effectively position your company to external audiences: They communicate to your competition, partners, investors, and most importantly, your customers and prospects. Properly training your internal spokespeople is key in establishing strong, collaborative, mutually beneficial relationships between vendors and industry analysts.
Perception Audits are a vital tool in gaining a solid understanding of what analysts currently think of your company strategy, technology vision and roadmap, current offerings, partnerships, and go-to-market initiatives. To gain these insights, Magnolia will interview key analysts and present you with a detailed report including overall perceptions backed up by detailed responses, SWOT analysis, and our recommendations
Magnolia AR will identify key reports and deadlines, then work with your internal team to create a timeline by which critical activities will take place. This ensures best possible placement in targeted analyst reports, such as Gartner Magic Quadrants, Forrester Wave’s, IDC market forecasts, and others.
Technology sales teams must understand the industry analyst ecosystem, which is why collaborating with them in AR activities is vital. Magnolia will train your sales team on how to leverage analysts’ influence in the sales process. We will also create “sales flashes” in response to both positive and negative analyst reports so sales is never blindsided during a customer meeting.
Powerful awareness-building events, Analyst Summits build positive mindshare for your company by providing a forum for interaction and dialogue with key influencers. Not only does it provide analysts with a high-level view of your company, it is also an effective platform for building lasting relationships between executives and analysts–a critical component of any AR programme.