Your Expert Guide to  Industry Analyst Relations

Build mindshare that delivers positive impact on your revenue and reputation with our seasoned AR team.

Navigate the World of Industry Analysts

AR is a crucial and often overwhelming part of any technology business’ growth plans. Why? Industry Analysts have the power to directly impact a company’s brand image and bottom line by providing independent advice and unbiased opinions to customers, prospects, partners, investors, competitors, and the media.

With a strong reputation among analysts, and more than two decades of AR leadership in the tech industry, Magnolia leverages our analyst relationships and deep understanding of the strategies and best practices that effectively communicate your value to industry influencers.

I have worked with Pam for several years in her role at Magnolia AR. She is highly efficient, dedicated and a pleasure to work with. The team at Magnolia understand the value that strong relationships with industry analysts can bring to their clients and proactively drive those relationships forward.

Pam and the Magnolia team have always provided excellent support to the analysts at Canalys. Too often, vendors use the Analyst Relations function as a gatekeeper, to limit analyst access to relevant information or senior executives. With Magnolia, we always feel they are working as much on behalf of the analysts as their clients to create stronger, closer relationships, which ultimately leads to better outcomes for both sides. We’d happily recommend Pam and her team.

Magnolia has deep and long standing relationships with many of the leading analysts and delivers on these measures of success by ensuring as a community the analysts have the correct and accurate information about a vendor when writing, presenting, or speaking to clients about the technology or the vendor.

Industry analysts can’t do what they do without good analyst relations professionals like Magnolia. They need to have a detailed understanding of their client, a detailed understanding of relevant industry analyst firms in their client’s market, and they need to be able to exercise good judgment in recommending how and when to serve as a convener at the request of either party.

The Analyst Relations professionals at Magnolia understand the requirements that the analyst community has and helps to ensure that briefings are arranged, both proactively and reactively. In addition everyone is a pleasure to work with.

Our Service Offerings

Positive perceptions among analysts can close deals, while negative ones can lose them. Magnolia designs bespoke AR programmes–for clients in software, hardware, networking, and IT services–that impact reputation perceptions among analysts and drive growth plans.

Programme Strategy and Execution

Magnolia’s flexible support model means we can supplement your existing AR efforts or run them for you. The first step is our assessing the effectiveness of your current programme to ensure you’re targeting appropriate analysts with relevant information in a timely manner.

Spokesperson Training

Analysts are a unique group of influencers who need specific information to effectively position your company to external audiences: They communicate to your competition, partners, investors, and most importantly, your customers and prospects. Properly training your internal spokespeople is key in establishing strong, collaborative, mutually beneficial relationships between vendors and industry analysts.

Perception Audits

Perception Audits are a vital tool in gaining a solid understanding of what analysts currently think of your company strategy, technology vision and roadmap, current offerings, partnerships, and go-to-market initiatives. To gain these insights, Magnolia will interview key analysts and present you with a detailed report including overall perceptions backed up by detailed responses, SWOT analysis, and our recommendations.

Analyst Report Management

Magnolia AR will identify key reports and deadlines, then work with your internal team to create a timeline by which critical activities will take place. This ensures best possible placement in targeted analyst reports, such as Gartner Magic Quadrants, Forrester Wave’s, IDC market forecasts, and others.

Sales Alignment

Technology sales teams must understand the industry analyst ecosystem, which is why collaborating with them in AR activities is vital. Magnolia will train your sales team on how to leverage analysts’ influence in the sales process. We will also create “sales flashes” in response to both positive and negative analyst reports so sales is never blindsided during a customer meeting.

Analyst Summit Management

Powerful awareness-building events, Analyst Summits (in-person and virtual) build positive mindshare for your company by providing a forum for interaction and dialogue with key influencers. Not only does it provide analysts with a high-level view of your company, it is also an effective platform for building lasting relationships between executives and analysts–a critical component of any AR programme.

Your Expert Guide to Industry Analyst Relations